A Preliminary Study of E-commerce User Behavior Based on Mobile Big Data (Invited Paper)
نویسندگان
چکیده
The rapid popularity of mobile devices especially smart phones has changed human life style greatly. In this paper, we examine the consumer behaviors on several e-commerce platforms based on a large-scale dataset of mobile internet access records for about 3.5 months from a major telecom operator in China, which covers 126,388 users from Shanghai. We provide a preliminary study on users’ daily and periodic online shopping behaviors, as well as the influence of special online shopping events and gender factors. These findings may be exploited by e-commerce providers e.g., for developing personalized recommendation systems to improve their service quality and profit.
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